This is probably the coolest TV advert I've seen in a million years. So maybe I'm a Star Wars geek, but that's not the point here.
Right.... so the coolest bit about this ad's creativity is the smart combination of two iconographic toys for us boys: cars + Star Wars. It's certainly very appealing to our inner child, particularly for certain generation who probably fit perfectly in the target demographics for this cool VW.
The final killing touch is having the original soundtrack music. Wow! That's one smart move... well, getting proper licensing from Lucas Films shouldn't be that hard for Volkswagen... or is it?
I can't help but feel completely identified with this little Vader kid. Guess they pulled it off flawlessly.This is probably the coolest TV advert I've seen in a million years. So maybe I'm a Star Wars geek, but that's not the point here.
Right.... so the coolest bit about this ad's creativity is the smart combination of two iconographic toys for us boys: cars + Star Wars. It's certainly very appealing to our inner child, particularly for certain generation who probably fit perfectly in the target demographics for this cool VW.
The final killing touch is having the original soundtrack music. Wow! That's one smart move... well, getting proper licensing from Lucas Films shouldn't be that hard for Volkswagen... or is it?
I can't help but feel completely identified with this little Vader kid. Guess they pulled it off flawlessly.
Probablemente este es el comercial de TV más cool que he visto en miles de años. Bueno está bien, confieso que soy un enfermo de Star Wars, pero eso no viene al caso.
A very creative and thoughtful stunt! Hats off, it was brilliant and very noble.
Well done!
/ Qué forma tan creativa y noble para hacer sentir mejor al usuario. Lealtad a la marca garantizada. ¡Buena jugada!
Source / fuente : www.advertblog.com
I must confess: I was a kid in the 80's and I can't help it: I love seeing these guys on screen again just the way we remember them. The whole idea is brilliant. You should see the rest of the series. / Debo confesar que: como todo buen niño en los 80's, me encanta ver a estos héroes ochentosos en pantalla una vez más, tal y como los recuerdo. La creatividad me parece espectacular. Deberías ver el resto de las piezas
Honestly I have no idea what's Norton target audience but this advert did really got my attention. / Sinceramente no tengo la más mínima idea de quién es el target de Norton. Pero definitivamente está campaña captó de inmediato mi atención
Here's a another funny one with David Hasselhoff. / Acá te dejo otra buenísima con David Hasselhoff
This is one creative and cost efficient example of direct marketing.
It proves within simplicity there lies secret paths to success, and there's no need to throw in tons of money.
Let's have a big applause for the creative team behind this campaign
Éste es un verdadero ejemplo de creatividad y eficiencia en mercadeo directo.
Una vez más queda demostrado como en la simpleza se esconden grandes aciertos y para lograrlo no hace falta despilfarrar sumas descabelladas de dinero.
Mis respetos al equipo creativo de esta campaña.
And here's an advert and its revised version after PETA presented a formal complaint as it shows an animal detonating a pack of confetti.
The revised version is quite hypocrite. The good thing is that now things get changed when PETA raise their voice.
The moral? Dear agencies, please stop using animals... it's the bloody 21st century!
Y acá tenemos un spot y su versión modificada, después de que PETA presentara una denuncia por mostrar a un animalito detonando un montón de confeti.
La versión corregida es bastante hipócrita. Lo que bueno que deja esto es que las cosas se mueven cuando PETA pega un grito al cielo.
La moraleja: Agencias, por favor ya paren con los pobres animales... ya estamos en el maldito siglo XXI.
Source/Fuente: http://adweek.blogs.com/
An absolute YouTube success since their launching back in February. Mr. OldSpice Man has been posting personalised video replies on their YT channel making millions of people laugh and laugh.
Brilliant idea for a massive campaign, flawless execution.
Loved it and had a good laugh. Watch the video.
Un éxito rotundo de YouTube desde su lanzamiento en febrero. Mr. Old Spice Man ha estado publicando video-respuestas personalizadas desde su canal en YouTube logrando captar las risas de millones de usuarios que siguen cayendo de panza.
Una idea absolutamente brillante y con una ejecución impecable.
Me encantó y me reventé de risa. Mirá el video.
AdFreak just put together a brilliant collection of the best football adverts ever! Brilliant post, brilliant selection.
My favourite will always be Nike's Airport with Brazil's team.
Do you like football? Do you like adverts? what's your fave?
AdFreak reunió una selección de los mejores comerciales de fútbol. Un excelente artículo con piezas espectaculares que probablemente todos recordaremos.
Mi preferida seguirá siendo siempre la de Nike con la selección de Brasil.
Si te gusta el fútbol y los comerciales, ¿cuál es tu preferido?
Creative and refreshing
YouTube along with Guggenheim Museum in NY and a number of important museums around the world will hold an international exhibition of video art in October. A jury will decide over hundreds of entries from artists world wide and you'll see it in YouTube.
Cool eh?
Refrescantemente creativo
YouTube junto con el Museo Guggenheim de Nueva York y otros museos importantes del mundo, exhibirán una selección de videos de artistas de varios países en Octubre próximo. Un jurado decidirá qué obras serán las escogidas entre cientos de propuestas de artistas de todo el mundo, y vos las podrás ver en YouTube.
Buenísimo no?
Source/Fuente: http://www.adverblog.com/
Pablo Contreras // I'm a happy family man, passionate about creativity, graphic & web design enthusiast, very curious about web marketing, SEO and advertising.
Did I mention I'm based in San Jose, Costa Rica?
